Jill Porter, DIrector of Sales, Speaks at Unique Venues 2021 Virtual Conference

Last month, MCC Director of Sales, Jill Porter, spoke at the 2021 Unique Venues Virtual Conference. The panel session was titled, Doing the “Pandemic Pivot” – Making the Best of Challenging Circumstances.

As described by Unique Venues:

"When the industry came to a screeching halt in March of 2020, we all thought it would only last a few months. As we approached the summer months and it became obvious that the restrictions and closures would extend much longer than anticipated, some venues began exploring alternatives to hosting traditional in-person meetings and events. Could events be transitioned to a virtual environment? Could they continue in-person within stringent social distancing and health guidelines? Could they package and sell their expertise to clients, instead of just their space? Did the venue have experiential elements that could be provided to groups that were meeting virtually? Was it possible to make many of these things available on-demand?

The venues that were able to identify opportunities, work through challenges, and pivot their business model quickly were able to find new ways to engage both existing and new clients, keep staff employed, generate revenue for their operations, and open their venue up to new business verticals for the long term."

This panel discussion included various venues that successfully made a “Pandemic Pivot." Jill specifically discussed MCC's ever-changing COVID-19 protocols to keep up with local restrictions and clients' needs, supporting hybrid meetings and events at MCC's facility, and quarantining mariners as they prepared to travel around the country and overseas.

Other panelists included:

• Britta Brackney, Venue Rental Manager, Abraham Lincoln Presidential Library and Museum
• Cassie Johnson – Director of Sales, University of Georgia Center for Continuing Education & Hotel

The session was moderated by: Alyson Salem, Director of Marketing, Unique Venues

Click Here to Listen to the Discussion!